ByteDance’s “enclosure movement” in the sports map is quietly picking up speed. On June 3, Douyin officially announced that it will cooperate with the Chinese Super League and officially become the “official short video cooperation platform of the Chinese Super League” for the new season. The two parties will cooperate in depth on the content of short videos. In this regard, some market analysts have analyzed that the binding with Douyin can not only use the advantages of short videos to spread the top football IP of the Chinese Super League through the circle, but also through the game dynamics, club/player dynamics and official planning of the Chinese Super League. The special topic deepens the mental penetration of young users. Coincidentally, TikTok just won the Japanese football J League more than a month ago-on April 19, the J League established a new partnership with TikTok. Different from the past, the J League also took the initiative to show goodwill to young people after reaching a cooperation, and encouraged fans to shoot and upload videos related to football and J League match days. The self-media “Internet + Sports” once wrote that “J League has established a cooperation with TikTok.
[related_posts_by_tax taxonomies=”post_tag”]
The post Chinese football has become a “duanzi” Douyin curve saves the ball appeared first on Gamingsym.