Snapchat is getting a suite of new editing tools called ‘director mode’

In case there was any doubt that Snap is among the many platforms trying to challenge TikTok, the company just introduced a new suite of creator-friendly editing tools called “director mode.” The company showed off the new editing tools, which are roll…

Elon Musk is already at risk of violating a key provision of his deal with Twitter

Elon Musk may have already broken a key provision of the deal he made with Twitter. One day after Twitter disclosed the terms of its deal with Musk, the Tesla CEO is already raising questions about his willingness to adhere to a non-disparagement clause.

According to an SEC filing shared by twitter on Tuesday, Musk is “permitted to issue Tweets about the Merger or the transactions contemplated hereby so long as such Tweets do not disparage the Company or any of its Representatives.” In other words, Musk can tweet about the deal all he wants, but he can’t denigrate Twitter or its employees.

But once again Musk seems unwilling to moderate himself, and has done so at the expense of a top Twitter executive.

On Tuesday night, Musk replied to a tweet about an earlier Politico story that reported Twitter’s top policy exec, Vijaya Gadde, had cried during a meeting with staff discussing Musk’s buyout. The original tweet also noted Gadde’s role in Twitter’s handling of the Hunter Biden laptop story in 2020. (The company quickly reversed course after initially trying to limit the story, citing its policy on hacked materials.)

“Suspending the Twitter account of a major news organization for publishing a truthful story was obviously incredibly inappropriate,” Musk responded. On Wednesday, Musk targeted Gadde again, tweeting a meme based on her appearance on a 2019 episode of Joe Rogan’s podcast.

The tweets, which have prompted a wave of harassment directed at Gadde, have prompted two former Twitter CEOs to come to her defense. Twitter co-founder and former CEO EV Williams wrote that Gadde is “one of the most thoughtful, principled people I know.”

Former CEO Dick Costolo was more pointed. “You’re making an executive at the company you just bought the target of harassment and threats,” hesaid. “Bullying is not leadership,” he wrote in a separate tweet. “I’m just saying Twitter needs to be politically neutral,” Musk responded.

Notably, neither Jack Dorsey — who recently enthusiastically endorsed Musk’s takeover —or current CEO Parag Agrawal has commented directly. Agrawl tweeted Wednesday that he was “proud of our people who continue to do the work with focus and urgency despite the noise.”

Twitter didn’t immediately respond to a request for comment.

Regardless, this kind of “noise” from Musk is not likely to sit well with Twitter employees, many of whom are already apprehensive about the direction Musk will take the platform.

Musk has claimed that he wants Twitter to be “politically neutral,” which in his estimation “effectively means upsetting the far right and the far left equally.” Early reports looking at changes in follower counts for high-profile accounts suggest that far-right politicians are seeing a sharp uptick in followers. 

After Musk’s Twitter takeover, an open-source alternative is ‘exploding’

We may not yet know exactly what Elon Musk’s takeover of Twitter means for the platform, but one Twitter alternative is already booming as a result of the news. Mastodon, the open-source social media service which bills itself as the “largest decentralized social network on the internet,” has been “exploding” since Musk’s acquisition, according to its founder.

News of Twitter’s buyout has rattled Twitter employees and users, as Musk has indicated he plans to take a much more hands-off approach to content moderation. As is often the case when Twitter makes a controversial change, some users have threatened to leave the platform, while critics have pushed #RIPTWITTER to trend.

In this case, at least some disgruntled users are apparently turning to Mastodon as a potential alternative. Hours after the Twitter acquisition was announced, Mastodon said it saw “an influx of approx. 41,287 users.” Of those, about 30,000 were new users, Mastodon founder Eugen Rochko wrote in a blog post.

“Funnily enough one of the reasons I started looking into the decentralized social media space in 2016, which ultimately led me to go on to create Mastodon, were rumours that Twitter, the platform I’d been a daily user of for years at that point, might get sold to another controversial billionaire,” he wrote. “Among, of course, other reasons such as all the terrible product decisions Twitter had been making at that time. And now, it has finally come to pass, and for the same reasons masses of people are coming to Mastodon.”

Mastodon’s official iOS and Android apps are also seeing an uptick in users, according to data provided by analytics firm Sensor Tower. The apps have been downloaded roughly 5,000 times “or nearly 10% of its lifetime total” downloads since Monday, according to the firm. The app is currently ranked No. 32 on the App Store charts for social media apps.

It’s not the first time Mastodon has benefited from issues at Twitter. The company was briefly popular in 2017, following outrage over Twitter’s decision to remove user handles from the character limit for @-replies (back when Twitter changed its product so infrequently even mundane changes were fodder for mass outrage). Mastodon saw another uptick in 2019, when users in India were angry over moderation policies. 

While Mastodon has been in the spotlight as a potentially viable Twitter alternative in the past, it has yet to reach the mainstream. But its current popularity comes at a moment when Twitter is also exploring how it could become an open-sourced protocol — much like Mastodon.

Unlike Twitter, Mastodon is not a single, centralized service. Though the interface looks similar to Twitter — it has a 500-character limit but otherwise will be mostly recognizable to Twitter users — it runs on an open-source protocol. Groups of users are free to create and maintain their own “instances” with their own rules around membership, moderation and other key policies. Users are also able to take their followers with them between instances.

Mastodon operates its own instances, mastodon.social and mastodon.online, but those are apparently overloaded, according to Rochko, who suggests that new users sign up via the official apps and join other communities on the service. And, because it’s open source, Mastodon makes its code available on GitHub, an idea Musk has also endorsed with regards to Twitter’s algorithms.

But all that also comes with extra complexity for new users who may not easily understand Mastodon’s unique structure or how it works. But those who stick around long enough may see some significant new features. Rochko said that end-to-end encrypted messaging is in the works, as well as “an exciting groups functionality.”

No one knows what Musk’s Twitter takeover means for the company

Even Twitter CEO Parag Agrawal doesn’t know what Elon Musk’s acquisition of the company means for the service or its employees. That’s the biggest takeaway from accounts of the company’s first all-hands meeting following news of the $44 billion deal.Wi…

Meta will open its first physical store May 9th

Meta will open its first physical retail store next month, in a sign of the increasing importance of its hardware business as the company pivots to the metaverse. The “Meta Store” opens May 9th in Burlingame, California, close to the headquarters for Meta’s Reality Labs division. The store will showcase the company’s VR headsets, Ray-Ban Stories glasses and Portal devices; and will offer interactive demos for shoppers.

For Meta, physical retail stores are meant to help the company not just sell more hardware, but expose more people to its VR and AR technology. In-store virtual reality demos will play on a massive “wall-to-wall” LED display that broadcasts content from participants’ headsets. Mark Zuckerberg teased the display in a recent post on his Facebook page.

In a post Monday, Zuckerberg said the new store would help people “get a sense of what’s coming as we build towards the metaverse.” In addition to its existing products, Meta is also working on augmented reality glasses, a high-end VR headset and possibly a smartwatch.

The demo area features a curved LED display.
Meta

Though the initial store will be somewhat modest — about 1,500 square feet near a company office — Meta’s retail footprint could eventually be much bigger. The New York Timesreported last fall that the company was considering opening stores all over the world. However a significant expansion of its physical stores would likely depend on Meta selling a lot more devices than it currently is. The company’s metaverse division lost $10 billion in 2021.

Sheryl Sandberg reportedly used Facebook resources to help embattled Activision CEO

Meta is reportedly investigating whether Sheryl Sandberg broke company rules in her dealings with a publication that was reporting on Activision CEO Bobby Kotick, who she was dating at the time. According to a new report in The Wall Street Journal, the Meta COO used company resources to help kill negative reporting about Kotick. Meta is now reportedly conducting a “review” of her actions and “whether she violated the company’s rules.”

According to the report, the British tabloid MailOnline was pursuing a story based on allegations made by a former girlfriend of Kotick’s, and a temporary restraining order she had received against him. But Sandberg and Kotick worked together on two separate occasions, in 2016 and in 2019, to strategize on how to “persuade the Daily Mail not to report on the restraining order.”

The report states that Facebook and Activision staff were both directly involved in the effort, and that there was concern internally at Facebook that the story would “reflect negatively on her reputation as an advocate for women.”

The Wall Street Journal report also questions whether Sandberg inappropriately wielded her influence as Facebook COO in her dealings with the MailOnline management. One of the paper’s unnamed sources states that Kotick “told people that Ms. Sandberg threatened the Mail in 2016 by saying that such an article, if published, could damage the news organization’s business relationship with Facebook.”

In a statement, a Meta spokesperson denied Sandberg had “threatened” MailOnline. “Sheryl Sandberg never threatened the MailOnline’s business relationship with Facebook in order to influence an editorial decision,” the spokesperson said. “This story attempts to make connections that don’t exist.” Kotick told The Journal he “never said anything like that.”

The MailOnline never published its story on Kotick, who has recently faced scrutiny over his handling of allegations of sexual harassment and other misconduct at Activision. The company was acquired by Microsoft for $68.7 billion in January.

In a statement, Activision’s board of directors said that it had done a “thorough investigation” into “an incident in 2014,” and that they have “full confidence in Mr. Kotick’s leadership.” 

“The Board has been aware of the circumstances reported involving an incident in 2014. Around the time of the incident in 2014 , Mr. Kotick notified the senior Independent Director of the Board, has subsequently updated the full Board and has been fully transparent with the Board. The Board, through its counsel Skadden Arps, has done a thorough examination of the facts and circumstances of the events, satisfied itself that there was no merit to the allegations, and notes that they concern a personal relationship that has nothing to do with the business of the Company. The Board continues to have full confidence in Mr. Kotick’s leadership and his ability to run the Company.”

Instagram’s latest algorithm tweak will ‘value original content more’

Another day, another change to Instagram’s algorithm. The app is tweaking the way it ranks content in order to “value original content more,” according to Instagram Head Adam Mosseri.

Mosseri called out the update in a video on Twitter, saying the change was aligned with Meta’s broader goal of empowering creators. “If you create something from scratch, you should get more credit than if you are reshaping something that you found from someone else,” he said. “We’re going to do more to try and value original content more particularly compared to reposted content.”

In follow-up comments, he added that Instagram already tries to prioritize original content, but that “it’s becoming increasingly important that [we] don’t overvalue aggregators.” It’s not clear how effective this change will be or what its impact will be. Mosseri said that the company does its best to “predict” whether a given photo or video is original, but they “can’t know for sure.”

The move comes as Instagram has taken other steps to incentivize creators to post original content on its platform first, rather than re-sharing clips from TikTok and other apps. But the latest change also seems to be geared toward discouraging accounts that simply aggregate and distribute popular memes and other re-posted content.

It also reflects just how much Instagram’s feed has changed over the last year. The company has been steadily inserting more and more recommendations from accounts users don’t already follow into their feeds.At the same time, the company has been forced to reckon with the fact that many creators have long been suspicious of how the app ranks content. Instagram’s in-app recommendations have also come under fire from lawmakers who have raised concerns of teen mental health and other safety issues. 

But those who dislike Instagram’s ranked feed do finally have an alternative: the company recently brought back its chronological feed, though it’s not enabled by default.

Elon Musk’s Twitter bid is as well thought out as his tweets

Elon Musk, who until the last week or so, was known on Twitter mainly for trolling and incurring the wrath of the SEC, has now set his sights on taking over the platform. Speaking at a TED conference on Thursday, the Tesla CEO positioned his $43 billion hostile takeover bid not as something he wants to do, but as something he feels is “important to the function of democracy.”

“It’s important to the function of the United States as a free country and many other countries,” he said. “Civilizational risk is decreased, the more we can increase the trust of Twitter as a public platform.”

That may sound like a lofty goal — and it’s not that different from how Jack Dorsey and other Twitter leaders have talked about the platform — but Musk’s actual ideas for making Twitter more “trustworthy” are bizarre and sometimes contradictory. It suggests he has little understanding of how Twitter works, much less how to run the company.

During the interview, Musk repeatedly stated he believed speech on Twitter should only be constrained by what’s legal. Twitter, he said, should “err on the side of, if in doubt, let the speech exist.” He said that permanent bans should be used sparingly. “A good sign as to whether there’s free speech is, [if] someone you don’t like is allowed to say something you don’t like, and if that is the case, then we have free speech.”

Besides being a somewhat narrow view of free speech, Musk’s own track record would appear to be at odds with this statement. While he has zero experience running a social media company, his actions as Tesla’s CEO suggest there are many scenarios in which he is notably less committed to absolute free speech.

As Quartzpoints out, Musk has reportedly fired numerous Tesla workers who disagree with him. Recently, one employee was shown the door for posting videos to his personal YouTube channel that depicted flaws in Tesla’s self-driving software running on his own vehicle. Musk also reportedly tried to force a law firm, hired by Tesla and SpaceX, to fire an associate who had previously worked for his arch-nemesis the SEC, in an apparent retaliation for the lawyer’s involvement with the agency’s investigation of Musk. Incidentally, Tesla has faced allegations of discrimination and is currently contending with a lawsuit from the state of California over its treatment of Black employees.

Trust and safety experts were also quick to point out that a lack of content moderation actually has a chilling effect on free speech. “Effective moderation is not inherently in conflict with free speech,” Samidh Chakrabarti, Facebook’s former head of civic integrity tweeted. “It is required for people to feel free to speak.”

This is more than just theoretical. Just ask former CEO Dick Costolo who famously presided over one of the most toxic eras in Twitter history thanks to a hands-off approach to content moderation. It was under his tenure as CEO that Gamergate and other targeted harassment campaigns were able to drive scores of users off the platform. Costolo later admitted that his failure to deal with trolls was a huge mistake.

Others pointed out that less moderation would quickly result in Twitter being overrun with spam and other shady — yet entirely legal — content. Even Musk seemed to contradict himself on this point, saying that a “top priority” would be to rid Twitter of the “spam and scam bots and bot armies” that frequently impersonate him.

Away from the culture war battles over “free speech,” Twitter is facing significant challenges of its own. The company is still in the middle of a big shift, changing many of its core features in an effort to find new sources of revenue. It still has aggressive growth targets for users and revenue that would prove challenging even for seasoned Twitter insiders — which Musk is not.

And Musk doesn’t even seem to know what he actually wants. He acknowledged that he was unsure of if he would be able to pull off actually buying Twitter (other shareholders seem to agree on that point) and claimed to be unconcerned with making money from his investment. He claimed to have a “plan B,” but didn’t share details. He also admitted that his tweets are little more than a “stream of consciousness” he sometimes composes while on the toilet.

As with so much else he does, it’s impossible to tell if he really wants to fully control Twitter or if all this is yet another elaborate troll. It could be both.

“I do think this will be somewhat painful,” he mused. On that, at least, he’s spot on.