At the latest news, Apple should produce the same number of iPhones this year as last year, or 220 million. We can see the glass half empty (
no sales growth this year) as half full (
a great industrial feat given the supply difficulties).
At Samsung too, there are questions about the volumes to be produced in 2022. The manufacturer should finally produce 280 million smartphones, or 30 million less than initially planned according to the Korean economic daily Mail Business taken back by SamMobile.
The reasons why Samsung decided to cut back are the same as for the entire industry: rising costs in all sectors (whether raw materials or transport), difficult supply, and the Of course, the war in Ukraine does not make things any easier. Samsung dominates the Russian manufacturer rankings with 30% of the market, followed by Xiaomi with 23% and Apple with 13%, according to figures from Counterpoint. Sanctions and difficulties in the country’s economy will deal a serious blow to the local smartphone market.
More generally, the surge in inflation is pushing consumers to arbitrate in their major purchases, and the smartphone of one or two years ago may well last another year.
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