Xbox has been present in Japan for more than 20 years, but the brand has never managed to break through as much as its competitors Nintendo and Sony in this very specific territory. Yet, and unlike the Xbox One generation, the brand is selling more Xbox Series X|S than ever right now.
The Xbox Series S largely leads the Xbox sold
The numbers from Famitsu report very good sales for Xbox consoles last week as more than 6,000 Xbox Series X and Xbox Series S were sold.
It is the Xbox Series S that finds the majority of takers, the console being more available and cheaper. 566 Xbox Series X were sold last week against 5459 Xbox Series S, a ratio of almost x10 in favor of the smaller white console. In total, it is still the Xbox Series X which dominates the territory against its little sister with 95,856 units sold against 88,678 for the Series S. The trend should be reversed in the coming weeks.
As pointed out John Welfare on Twitter, it’s the first time Xbox has sold so many consoles in Japan since 2010, excluding console launch weeks.
We are still far from the 24 million Nintendo Switch or the million and a half PS5 sold in Japan, but the 184,000 Xbox Series X|S sold to date show renewed interest in the Microsoft brand. This figure is already higher than the sales of Xbox One, but it will be necessary to wait a little longer to equalize the sales of Xbox 360 which have passed 1.6 million copies in the country.
Last October, Xbox confirmed that the Japanese market was its fastest growing market and just a few days ago we were talking about “breakthrough products” in the works by the Xbox Publishing teams in Japan. Microsoft seems to be putting the odds on its side to further break into the land of the rising sun, as evidenced, for example, by the Japanese localization of the next Starfield and Redfall games.
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