“People just got off the plane in the United States”, IP territorial display Hunan – IT Home

I can’t live without my family. After platforms such as Weibo and Douyin showed their IP territories, they staged a good show. Today, it’s better to be a fun person together, and see who will overturn the car and who can keep the character design?

The first to be noticed are the big Vs of local life. No way, who asked them to have a place name in their account name, it’s too conspicuous.

Take a look at the good guys, whether it is “Xi’an food, drink and entertainment information” or “Guangzhou people’s life in Guangzhou” or “Chongqing food and drink life”. These tuba with similar names and millions of fans are all in the same place – Hunan.

Do Hunan people know the world’s food best?

In fact, many of these accounts follow each other, and often stop by and interact in their respective comment areas to keep warm.

not difficult to see,These accounts are likely to be centrally operated by the same MCN organization.

MCN refers to Multi-Channel Network, which is an operation mode that realizes commercial realization by mass-producing content through the support of capital and teams. According to the statistics of the Qianzhan Industry Research Institute, as of 2020, the number of MCN institutions in Hunan accounted for 4.7% of the country.

For local life accounts, although the operator is not local, as long as it can provide local food, drink and entertainment information, it seems reluctantly acceptable. But for those bloggers who build a set of people who live overseas and focus on sharing their daily life overseas, it can really be regarded as a rollover.

△ From Weibo user @大风风声

Of course, there are also those whose IP territorial matches the person’s design, so give them a thumbs up.

Mainstream social platforms are basically open

First, let’s take a look at the IP territorial function of Weibo.

Weibo is one of the first platforms to test the function of “displaying user IP territories”, which was launched in March this year. On April 28, Weibo made an iterative upgrade for this function, including two points:

First, fully open comments to display the small tail function of IP territorial;

How much is “full amount”? For example, Wu Jing, who “is in Thailand and is filming”, can’t escape the IP territorial display (doge):

Notably,This is not a feature that can be turned off, it is forced on.

So, how is IP ownership determined? In terms of rules, it judges according to the IP territorial corresponding to the recent bloggers posting, commenting, and voting. In China, it displays the province/region, and abroad, it displays the country/region.

In addition to Weibo, on April 29, Douyin, Toutiao, and Xiaohongshu have also launched the “Display User IP Territory” function. Among them, the Douyin IP domain is also displayed in full, and the judgment rule is the IP domain corresponding to the user when posting and commenting.

If you are a “passer-by” on Douyin, that is, you have never posted or commented on Douyin, the IP domain will not be displayed; if you haven’t updated to version 20.5.0, even other people’s IP domain will not be displayed… …

△ Picture source@TikTok Security Center

Today’s headlines officially announced the incident on April 15th through the @ headline security center, which is also “full online”.

△ Source@Toutiao Security Center

The function of Xiaohongshu is also similar. It is also displayed in the province (region, city) within the country, and displayed in the country (region) overseas.

△ Picture source@小红书

In addition, many platforms such as Zhihu, Baijiahao, Douban and Kuaishou have also announced the gradual opening of the “IP territorial display” function. It is worth mentioning that the WeChat public platform was updated immediately after the announcement last night, and the effect was like:

△ Picture source public account @ those things in the UK

Is the IP territorial accurate?

After so many platforms open IP territorial display, some netizens find that their positioning is not right. In this regard, Weibo officials said that the blame is not to blame, the reason is that “the positioning is analyzed according to the operator’s IP information”.

In fact, the creation and maintenance of IP location databases is also a technical activity that is part of cyberspace mapping.

Before this large-scale open IP territorial display, major Internet companies have already used it to do user portraits, customize personalized content, and protect their own business against traffic attacks and fraud.

Generally provided by professional third-party technology companies, they will cooperate with telecom operators and cloud computing vendors to obtain data and provide update and maintenance. And Internet companies buy databases directly from them, or rent query API interfaces on a per-time basis. In this regard, IPIP.NET and Pure IP data are the biggest ones in China. According to public information, Zhihu and Douban, which are about to be displayed, are both IPIP.NET customers.

According to the official website of IPIP.NET, the database they provide can be up to the city level, and the latitude and longitude data is unified into the center point of the city, not the exact latitude and longitude corresponding to the IP address.

Does revealing IPs that are accurate to the city level count as a disclosure of privacy? Everyone has different opinions.

Old netizens usually mention that the forum chat rooms in the early days of the Internet had the function of displaying IP, and they usually coded the last paragraph.

For example, in the early Baidu Tieba, if you speak directly without logging in to your account, it will directly display the coded IP address. If you go to archaeology now, you can still see these “remains”.

In the era of mobile Internet and apps, many old-fashioned forum BBSs that are still operating also retain this function, such as Tsinghua’s Shuimu community.

So this wave, this wave is just a return to tradition, not a leak of new privacy.

The opposing side argues that although accurate to the province, although it seems vague enough, more information can be inferred in combination with the content of the release.

Some people have proposed a compromise solution: the background is forced to be displayed to the website administrator, and the front desk is voluntary.

So do you support IP territorial display?

As long as the WeChat comment area is not selected, we cannot see the IP territory in the WeChat background~

Reference link:

[1]https://www.thepaper.cn/newsDetail_forward_17846705

[2]https://www.douyin.com/discover?modal_id=7092049030217321768

[3]https://www.toutiao.com/article/7086502017057260045/

[4]https://www.mysmth.net/nForum/#!section/9

[5]https://www.xiaohongshu.com/discovery/item/625947c10000000001028d30

[6]https://m.weibo.cn/status/4763525488051470

[7]https://www.ipip.net

[8]https://www.cz88.net