Jing Tian may not be able to endorse advertisements for 3 years: At the end, Jing Tian’s illegal endorsement advertising company is seriously dishonest

On the morning of May 28, the official WeChat account of Guangzhou Market Supervision Administration “Guangzhou Market Supervision” issued a document stating that the Guangzhou market supervision department imposed administrative penalties on actor Jing Tian’s illegal advertising endorsements, with a total fine of 7.2212 million yuan.

Since then, Jing Tian posted an apology letter on his personal Weibo, saying that he did not fulfill his full review obligations during the contract signing process, which also had a negative impact on consumers who trust related products. She is deeply aware of her own work omissions, fully accepts the decision of the market supervision department to punish her, and has paid the fine in full at the first time.

On the morning of May 28, the official website of the State Administration for Market Regulation issued a document stating that the national market supervision departments, based on their responsibilities, resolutely implement the relevant work requirements for comprehensive management in the cultural and entertainment field, strengthen the supervision of celebrity advertising endorsement activities in accordance with the law, effectively maintain market order, and clarify the atmosphere of the industry.

Advertising laws and regulations have clear specifications for advertising endorsement activities. As public figures, celebrities should carry out advertising endorsement activities in strict accordance with the law, earnestly fulfill the social responsibilities of literary and artistic workers, and strive to create high-quality, authentic and legal advertising endorsement works.

According to the relevant provisions of my country’s “Advertising Law”, Jing Tian will not be able to endorse advertisements within 3 years. At present, Jingtian is associated with 4 companies, 3 of which are in existence, including Shanghai Quanxi Culture Media Studio (Limited Partnership), Dongyang Hengdian Jingtian Film and Television Culture Studio, and Ningbo High-tech Zone Yihui Film and Television Studio.

Regarding the relevant illegal acts of Infinite Chang, the Guangzhou market supervision department has dealt with it in accordance with relevant laws and regulations. Previously, Infinite Chang had been listed as a serious illegal and dishonest enterprise. According to Tianyancha, Infinitus was included in the list of serious illegal and dishonest companies in March this year, because it published false advertisements for products or services that are related to the life and health of consumers.

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