Bloomberg announced it: Amazon plans to change its monetization rules on the Twitch platform in order to strengthen its profits. Several tracks are being considered and some are already making streamers cringe.
Among the pits studied, Amazon is considering strengthening the distribution of advertising: the biggest streamers would be encouraged to multiply advertising in exchange for an increase in income… A situation that is hard to imagine as advertising on Twitch is already restrictive: unpredictable, it regularly cuts important moments of live competitions.
But Twitch could also be more stingy with its streamers. Currently, the platform recovers 30% of the revenue generated by subscriptions and donations from viewers. Things could change for bigger streamers, however.
According to Bloomberg, Twitch would thus consider increasing its commission percentage as the earnings of the channels increase. Concretely, there would be no change for small chains, but the more a chain would grow, the higher the commissions would be, reaching a maximum level of 50%.
The news made the rounds on Twitch and unsurprisingly, top streamers have already shown their outrage.
Amazon would provide that in return, the most popular and therefore the most taxed channels could gain freedom and be granted the right to broadcast on other platforms such as YouTube or Facebook.
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