IT House reported on April 29th, according to Douban official Weibo news, in order to better ensure the neutrality of Douban scores and avoid the water army to guide public opinion and scores by “controlling comments” in the short comment area, Douban has recently launched the waterproofing. Arms control evaluation function.
According to Douban, this function will be turned on when there are a large number of controversial or obvious short comments with naval characteristics in the short comment area of film and television entries, and these short comments have not been processed. After the function is turned on,The short comment area will adopt a specific like strategy and sorting algorithm, and randomly display some short comments, so that the water army cannot guide the public opinion in the short comment area through centralized likes.. At the same time, a warning sign as shown in the figure will appear at the top of the short comment area of the film and television entry, reminding the user that the short comment of the film and television drama is abnormal, please refer to it carefully.
Douban said that based on the accumulation of more than ten years of anti-water army experience, Douban has established a systematic and effective anti-water army mechanism to ensure that the Douban score can always neutrally restore the average view of the audience. With the vigorous development of the film and television market, the behavior of the water army is also constantly changing and developing. When they cannot directly affect the Douban score by brushing points, they begin to turn to the Douban short review area. When a work has just been released or has just started broadcasting,When the normal reviews of normal users are not enough, Shuijun will create an atmosphere full of positive or negative reviews by mobilizing a large number of accounts to swipe reviews and likes., and then guide public opinion, and finally achieve the purpose of influencing the score. Based on this, Douban launched the “Waterproof Arms Control Evaluation Function”.
Douban also said that Douban’s anti-water army mechanism runs in the background 24 hours a day, effectively identifying and cleaning up abnormal ratings and comments in a timely manner to ensure normal ratings. I also hope that everyone can use the product functions reasonably and maintain a clear cyberspace.
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