CNN is pulling the plug on its streaming service today, April 28th, instead of on April 30th like previously reported. The company has sent out emails to subscribers, and as Digital Trends reports, it clearly states that CNN+ streaming "will come to an end on April 28th." The service launched just a month ago on March 29th, but it was only pulling in 10,000 daily users who were willing to pay $6 a month for live and on-demand news programming, according to CNBC. New CNN president Chris Licht was reportedly the one who recommended its closure, which might come with hundreds of job cuts.
Try not to spend all $3 of that refund at once. pic.twitter.com/XMq48iWTPo
— Phil (@philnickinson) April 27, 2022
CNN invested hundreds of millions of dollars into the project and recruited talent from other networks to host shows for the platform. While the service was short-lived, CNN itself reported that the network is committed to finding new roles for the hosts of its shows.
Discovery CEO Jean-Briac Perrette informed employees about the closure in a meeting where he said that the situation was avoidable, but that "prior leadership decided to just keep going" with its planned March debut despite the impending merger between his company and CNN owner WarnerMedia. The merged company, Warner Bros. Discovery, had a different strategy in mind — it's also billions in debt as a result of the merging process.
In addition to informing subscribers in an email about the earlier-than-expected closure, CNN has also updated the service's help page. The company stated in the page that all subscribers will receive a full refund. It didn't say why CNN+ is shutting down a couple of days earlier than announced, but Digital Trends notes that it might be because subscriptions are about to renew. Some early adopters were able to sign up on March 28th, a day before the service's official launch date. Whatever the reason is, subscribers can say goodbye to CNN+ today and expect to get their refund on May 28th.