The state-owned pharmacy has sent detailed information to Facebook about its web customers and their purchases of over-the-counter medicines and products, Swedish Radio Ekot reports. Up to one million customers may have been affected.
Apoteket has sent information about what the web customer puts in their basket as well as email address and telephone number.
The information has only been sent to Facebook if the customers have approved so-called cookies for marketing on the site. To avoid this, the customer must either opt out of marketing cookies, or leave the cookie box.
According to Apoteket, the purpose has been to follow up the company’s own advertising on Facebook. But the company has now ceased to share the information and reported itself to the Privacy Protection Authority. According to the report, between 500,000 and one million customers and visitors may have been affected, the radio states.
This is how Apoteket is acting now
Apoteket has also initiated an internal review, but before it is completed, the company does not want to comment on whether it was right or wrong.
According to Mariann Rinse, pharmaceutical inspector at the unit for pharmacies and over-the-counter retail at the Medical Products Agency, this is in any case not allowed at a physical pharmacy:
– You must not even tell that someone has been inside the pharmacy. It is completely different access to information online, than it is in real life, she tells Ekot.
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