In the past week, Audi and Andy Lau’s “Xiaoman Advertisement Overturned” plagiarized the original author’s “Peking University Mange” copy, which caused heated discussions.
However, it should be noted that car companies are not the only ones with infringement.
According to a report by @鳥video, Liu Jia (pseudonym) from Changsha recently discovered that his life story was “copied” into a promotional video by the car brand BMW.The heroine’s English name, travel experience, and life plan in the video highly overlap with Liu Jia, and even some of the copywriting is her original words.
Liu Jia revealed that she had indeed been interviewed and filmed by an advertising company in Shanghai commissioned by BMW, but the problem was that there was no picture of her in the final video, only her personal information was left, and the advertising company found another person. An actor replaced the shot for Liu Jia.
The strange thing is that the advertising company just changed the actors, and Liu Jia’s own story was completely preserved.
What Liu Jia can’t understand is that “since the actor has changed, it has nothing to do with me, but I still have to use my information and my privacy.”
After Liu Jia came to the door, the advertising company refused to delete the video, and insisted that Liu Jia had no copyright on the copy and story, but a professional lawyer said that both the advertising company and BMW had infringed, and more than one.
After the matter was fermented on the Internet, @Blue Whale Finance contacted the advertising company,Its staff responded that they had problems with communication, but have been actively resolving them.
As of press time, BMW’s promotional video has been deletedbut has yet to respond positively to the matter.
Hashtag: BMW advertising infringement
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