Youtube infrastructure to speed up Google Cloud

The video portal YouTube has belonged to Google since 2006. Instead of charging a monthly fee, the website is mainly financed through commercials. Google has now announced that it will also make the technical infrastructure set up for YouTube available to customers in the Google Cloud. For example, the streaming experience for viewers should improve since the load is controlled via the BBR algorithm and the video buffer time is reduced using HTTP/3 via Quic.

More efficient use of bandwidth & commercial placement possible

corporate customers such as B. the film studios 21st Century Studios can do that Use Media CDN in the Google Cloudto include dynamic content in live streams. For example, commercials and translations should be able to be integrated into ongoing online transmissions as quickly and easily as possible. For example, the American magazine Bloomberg could in future their transfers to the new technology of the cloud partner Google put.

According to Google’s announcement, the new Media CDN is built on top of Google’s own network, which can reach any country in the world in 1,300 cities. According to the Global Internet Phenomena Report, streamed ones were Videos for 53.7 percent of internet bandwidth in the first half of 2021 responsible. With the new Media CDN, Google wants to enable corporate customers to use bandwidth more efficiently.

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Collection for using Youtube infrastructure in the Google Cloud:

• Google has announced that the technical infrastructure that was set up for Youtube can now be used in the new Media CDN.
• In this way, corporate customers of the Google Cloud can integrate dynamic content into live streams. For example, 21st Century Studios could run commercials.
• Viewers should be able to benefit from a better streaming experience.

Sources: Google (1), google (2), The Global Internet Phenomena Report 2022