After being hit with a hefty fine, Google will soon be making it easier for its European users to opt out of its cookies. While it was previously possible with Google services to allow all cookies with one click, the same should now also be possible when rejecting them.
At the beginning of the year, Google caught a hefty fine. The company was fined 150 million euros by the French data protection authority CNIL. According to the authority, the reason for this was the confusing language in Google’s cookie banners. The company now wants to introduce new banners in Europe that will allow users to refuse all cookies with one click.
Refusing Google cookies is becoming easier in Europe
Google was fined for the cookie banner that users see on Google searches or YouTube when they’re not signed in with a Google account. Until now, it has been easy to accept all cookies with a single click. However, if you wanted to reject the individual trackers, the users first had to click through various menus. This asymmetry is illegal, said the French CNIL. This plan would only trick users into accepting all cookies and would ultimately benefit Google’s advertising business.
Google is now rolling out an update for the cookie banner. This should no longer only contain the “accept all” button, but also a button to reject all cookies. “We’ve started the launch in France and will be expanding this experience to the rest of the European Economic Area, the UK and Switzerland. Soon, users in the region will have a new cookie choice – one that accepts with a single click or rejected,” said Google product manager Sammit Adhya in a new blog post.
Adhya points out that the new button isn’t just a simple button. The update overhauled how cookies work on Google websites and made deep, coordinated changes to critical Google infrastructure. These changes would also affect websites and content creators that use cookies to grow their business and make a living.
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