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Brother Man of Peking University has authorized Xiaoman’s copywriting for free: I didn’t charge any money, I hope you will pay more attention to original content

May 25,Brother Man of Peking University issued a response through social platforms, saying that the three parties have reached an agreement, and last year, the copywriting of Xiaoman’s works was authorized for free, “Yes, I did not collect money, commercial appeals are not my purpose, I hope this incident can make people feel More attention should be paid to original content.”

On May 21, on the day of the traditional solar term “Little Man”, various official channels of FAW Audi released a video advertisement “Little Man in Life” starring Andy Lau, which attracted a lot of attention and reposts.

That night, a user with the account “Peking University Mange” said that Audi’s advertising video was suspected of plagiarizing a copy of his video on May 21, 2021. Overnight, Audi issued an apology and removed the ad video on May 22.

The Douyin internet celebrity “Beida Mange” with 3 million followers left a message under the video, saying that “almost the entire piece of the advertisement is an interception of my own video copy of Xiaoman last year, and the poems in it were made by myself (should be “made”). “) of the original named poem”, and @刘德华.

Audi publicly apologized for the incident on its official Weibo account, acknowledging that “due to ineffective supervision and lax review, it has caused trouble to Mr. Andy Lau, Peking University Man and related parties”. The statement said that the video was reported and executed by the creative agency M&C Saatchi, and Audi has instructed the company to deal with the copyright infringement as soon as possible. Before the facts were officially clarified, the video was completely removed from Audi’s official channels.

Andy Lau also posted a post on his official support club “Andy World”, expressing his attitude on the matter: “I have 100% respect for the original.” Andy Lau said: “This incident, for the advertising team to appear in the creative process. I personally regret the problems caused to Brother Man.

If you need to reprint, please be sure to indicate the source: Fast Technology

Responsible editor: Snowflakearticle error correction

Hashtag: plagiarism Audi Andy Lau

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