April 23, 2009: 13-year-old Connor Mulcahy of Weston, Connecticut wins Apple’s “1 Billion Apps” promotion and is rewarded with a range of products worth over $13,000. Gift set includes: $10,000 iTunes card, 32GB iPod touch, Time Capsule, 17-inch MacBook Pro.
By that time, about 37 million iPhone and iPod touch models had been sold, the owners of which had access to the App Store, where they could download more than 35,000 applications. Today, iPhone sales have exceeded 1 billion devices, and the number of applications in the App Store is about 2.1 million.
The App Store Success Phenomenon
Despite the skepticism Steve Jobs to the idea of creating the App Store, the virtual store was a resounding success with iPhone owners, as well as iPod touch, in various parts of the world. As Phil Schiller, senior vice president of global product marketing, noted, “In nine months, the App Store has completely revolutionized the mobile industry, and this is just the beginning.”
At that time, Apple enjoyed celebrating its milestone events. In 2004, for example, she celebrated the 100 millionth iTunes download by giving the winner a 17-inch PowerBook, a 40GB iPod, a 10,000-song gift certificate, and a personal phone call with Steve Jobs.
After reaching 1 billion downloads in App Storesales continued to grow and by March 2012, the milestone of 25 billion applications was passed.
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