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Instagram* announced the corporate font, and also changed the colors in the logo – now the gradient is brighter.

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how report at the company, the gradient in the logo is reimagined “using an innovative 3D modeling process to make it vibrant and vibrant.”

The company will use the signature font Instagram Sans in advertising. The new font will be available to users in Stories and Reels.

When developing the font, the company collaborated with linguists from around the world to adapt characters for Arabic, Thai, Japanese and other languages. For each letter, several styles have been added.

* Owned by Meta, recognized as extremist in Russia.

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