IT House reported on May 22 that the U.S. Federal Trade Commission is considering increasing its powers to crack down on “false positive reviews, or curb negative reviews.”
“We are updating our guidance,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said in a statement.To combat fake reviews and other forms of misleading marketing, we will warn marketers about invisible advertising targeting children. “
“Whether it’s fake reviews or public figures withhold advertising, these deceptions can cause people to pay more for poor products and services and hurt honest competitors.”
The new guidelines will also warn that social media platforms that host reviews, such as YouTube and Instagram,Says it fails to ensure proper disclosure of paid contentand may be subject to potential liability.
In addition, the new guidelines also include V-Tubers, which are animated characters controlled by humans in real time.
IT House learned that in 2016, YouTube popular blogger PewDiePie praised the game “Middle-earth: Shadow Modo” after receiving Warner Bros. .
Later, Warner Bros. reached a settlement with the FTC and stated that it would strictly follow the rules and regulations to promote the game in the future.
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