BYD’s ultra-high-end brand exposure: the first hard-line off-road price can buy two Land Rovers at most

BYD’s high-end brand is not only “Deng Shi”, but also a new ultra-high-end brand positioning on top of Teng Shi.

Today, Li Yunfei, general manager of BYD’s brand and public relations division, posted that: BYD’s passenger car business consists of Dynasty, Ocean, Denza and high-end brands.Except for Denza, which is a joint venture between BYD and Mercedes-Benz, all other sub-brands are wholly-owned by BYD.

The BYD high-end brand will release its brand and logo in the third quarter of this year; the first model will be launched globally in the fourth quarter (hardcore off-road vehicle), and the first model will be launched in the first half of 2023; the high-end brand will apply BYD’s most cutting-edge automotive technology to represent BYD The strongest ability in electrification and intelligence.

According to several current product plans,The price range of high-end brands is expected to be between 800,000 and 1.5 million yuan.It is brand new and independent in terms of brand, product, sales service network, and operation team.

According to its revelations, the highest price of BYD’s high-end brand has reached 1.5 million yuan, which is enough to buy two Land Rover Discoveries, and the price and positioning are really high-end.

Previously, a blogger exposed that BYD’s new high-end brand is “Starry Sky”, which means “to look up to the starry sky down to earth”.

At the same time, the product planned by the Star Club is a non-load-bearing body SUV similar to the Mercedes-Benz Big G. The vehicle adopts wheel-side motor technology, and can also turn the tires forward and backward through the front and rear to complete the in-situ U-turn, and it is supported by high-performance motors.

BYD’s new car plan exposed by netizens earlier shows that BYD’s high-end brand will launch two hard-core off-road models, which will be the benchmark for Mercedes-Benz Big G.There are EV pure electric and PHEV hybrid power types, which are expected to be released together with high-end brands.

Hashtag: BYD luxury car off-road vehicle