May 21, 2010: Apple is wrapping up its most famous “Get a Mac” ad campaign, starring actors Justin Long as the cool, progressive Mac and comedian John Hodgman as the awkward and sluggish regular computer.
The ad, launched in 2006, further intensified the confrontation between Apple’s Mac and Microsoft’s personal computers, which was what Steve Jobs wanted. Along with the “Think Different” ad, “Get a Mac” would become one of the most memorable marketing campaigns in Apple’s history. Jobs wanted to create a motivational ad that emphasized the advantages of the Mac over the PC and emphasized the superiority of Apple devices.
The logical conclusion of the “Get a Mac” ad
The creatives at the TBWA Media Arts Lab, who developed this ad, managed to fully embody the idea of Steve Jobs, using an original comparison built on antagonistic images.
Advertising for several years was regularly shown in the United States. Apple last aired its “Get a Mac” ad on TV in October 2009, which marked the beginning of the end. However, the original marketing video was on Apple’s website until May 21, 2010.
After that, Apple finally replaced “Get a Mac” with a new “Why You’ll Love Mac” promotional page. By this time, Cupertino’s television ads were more focused on the iPhone than the Mac, demonstrating a shift in priorities within the company.
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