On May 21, the solar term of Xiaoman, an advertisement jointly made by Audi and Andy Lau became popular on the Internet, won numerous praises, and received millions of likes.
The video blogger “Peking University Mange” with more than 3 million fans posted his video released on May 21, 2021. The comparison shows that Audi’s advertising copy completely copied its copy, and Zeng Guofan’s poems are also directly “learned”.
Soon, Audi’s official Weibo and WeChat video accounts, and Andy Lau’s Douyin account were all offline for advertising videos.
Audi also issued an apology statement, expressing sincere apology for the troubles caused to Mr. Andy Lau, Peking University Mange and related parties due to poor supervision and lax review in this incident, and has instructed the agency to handle it and give the public a satisfactory answer .
On the afternoon of May 22, Andy Lau himself responded to the matter.
He posted on the official support club app, Andy World, saying:“I have 100% respect for the originality. In this incident, I am deeply sorry for the problems that the advertising team had in the creative process and the troubles caused to Brother Man. Audi and the advertising company are now seriously dealing with it. “
Hashtag: Andy Lau Audi Advertising
.
[related_posts_by_tax taxonomies=”post_tag”]
The post Andy Lau responds to the alleged plagiarism of Audi advertisements: I am deeply sorry for 100% respect for the originals appeared first on Gamingsym.