For its search engine and the YouTube online video platform in Europe, Google announces the deployment of a change in relation to the refusal of the deposit of cookies expressed by the user, and its corollary for the monitoring of navigation.
As part of a one-click procedure, a “Reject all” button will be offered on the first screen during a consultation. It will be accompanied by the “Accept all” buttons for the reverse operation (the current “I accept” button) and “More options” for the personalization of the choice of cookies (the “Customize” button).
” This update required an overhaul of how cookies work on our sites. We also had to make major, coordinated changes to Google’s infrastructure. […] These changes also impact creator sites and content that rely on cookies to grow their business and generate revenue. “, emphasizes Google.
no coincidence
Such modifications follow the fine of 150 million euros imposed at the beginning of the year by the CNIL on Google. The French policeman of personal data had pointed out the non-compliance and breaches of the legislation on cookies.
The dispute concerned an attack on the freedom of consent of Internet users with the absence of a solution allowing them to refuse cookies as immediately and easily as to accept them. Under penalty of a fine of 100,000 euros per day of delay, Google had a period of 3 months to make appropriate changes.
The deployment of the one-click cookie refusal solution first concerns France, then later the entire European Economic Area (European Union, Iceland and Norway), as well as the United Kingdom and Switzerland. Remember that Google is working on the end of third-party cookies as part of the Privacy Sandbox initiative.
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