Audi Xiaoman advertisement is accused of copying the official statement: the entire network goes offline and apologizes to Andy Lau and Peking University Man
Yesterday (May 21) coincided with the solar term of Xiaoman, and Audi’s “Little Full of Life is not complacent” advertisement was swiped in the circle of friends. Although it was a car advertisement, the copy was about the wisdom of life conveyed by the ancients in the naming of solar terms. Andy Lau’s eloquent remarks, the brand’s sense of luxury and sophistication is vivid on the paper.
However, what is surprising is that at 23:00 that night, Peking University Mange, an internet celebrity with more than 3 million followers on Douyin, updated the video. The content shows that the Audi advertisement is almost the same as the video copy published by Xiaoman last year, and netizens even exclaimed “” The check rate is 99%.”
Before the deadline, Audi’s official WeChat account, WeChat video account, and Andy Lau’s Douyin account had already taken the original advertisement offline, and the video had more than 5 million likes on Douyin before it was deleted.
Audi wrote in a statement,We sincerely apologize for the trouble caused to Mr. Andy Lau, Brother Man of Peking University and related parties due to poor supervision and lax review in this incident.
The video was reported and executed by the creative agency M&C Saatchi, which has been instructed to deal with the copyright infringement as soon as possible and give the public a satisfactory answer.
In addition, Peng Yangjun, the director who boasted that he had written a copy before, also deleted the relevant Weibo.
Hashtag: Audi advertising plagiarism
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