Yesterday, Xiaoman, Audi released an advertisement, full of traditional Chinese culture, exquisite sceneries and the endorsement of Andy Lau, the king of heaven, quietly promoting the delicacy and luxury of the Audi brand, and many netizens did not hesitate to give it praised it as “the best car advertisement in recent years”. However, the ad that is still on top of Audi has “turned over”, and the copy in the ad is accused of plagiarism. The Douyin blogger and Peking University Mange, who has more than 3 million followers, posted his video comparison on May 21, 2021, showing that the Audi advertising copy can almost be said to copy his copy. Even the highly cited Zeng Guofan poem in the advertisement is directly “referenced”, and Peking University Man Ge also posted the first video of his poem creation. In addition to the video, it is interesting that some netizens also pulled out the blog post of Peng Yangjun, the director of Audi’s “Little Man” commercial: This is the most relaxing and enjoyable film I have ever directed. Brother Hua is as peaceful and professional as ever. Thank you to all the friends, thank you for the client’s draft. Currently, Audi, Liu .
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