The Audi Xiaoman advertisement that was swiped on the whole network was accused of plagiarizing the Douyin blogger and posted the comparison evidence: the copywriting is exactly the same
May 21st is the solar term of Xiaoman, but I didn’t expect that the circle of friends was swiped by an Audi advertisement.
The advertisement invited Andy Lau, who is full of literary and artistic style and a sense of quality, and quietly rendered the Audi brand’s sense of luxury and elite. According to incomplete statistics, the video has over 100,000 likes and reposts on the WeChat video account, over 4.55 million views and over 10,000 likes on Audi’s official WeChat account, and over 5 million likes on Andy Lau’s Douyin.
However, such a film with more than 100 million broadcasts on the whole network is actually caught in the quagmire of “plagiarism”.
Douyin blogger and Peking University Mange with more than 3 million fans posted his video comparison on May 21, 2021, showing that Audi advertising copy can almost be said to be copied, even the very finishing touch in the advertisement quoted Zeng Guofan’s poem It is also a direct “reference”.
Brother Man from Peking University introduced that he was born in the countryside, his sister was admitted to Tsinghua University, and he was Peking University, and his Douyin likes have reached nearly 16 million.
Netizens have left messages expressing that they should respect the originality, and urged Audi to give an explanation or even an apology.
Hashtag: Audi advertising plagiarism Andy Lau
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