In the first quarter of this year, the Indonesian smartphone market grew by 11.5% year-on-year: OPPO, vivo, Samsung, Xiaomi, real me

According to the latest research report by Counterpoint Research, the smartphone market in Indonesia will grow by 11.5% year-on-year in the first quarter of 2022.

Compared with the first quarter of 2022, Samsung’s share has increased significantly in the first quarter of 2021, but the majority is still divided among several major Chinese manufacturers.

The report pointed out that the Indonesian smartphone market is tilting towards the mid-to-low end (<$249), with Chinese brands such as OPPO, vivo, Xiaomi and realme doing well in these markets.

OPPO is still the top brand in the Indonesian market in Q1 2022, but the gap has narrowed compared to competitors vivo and Samsung.

Samsung’s share increased to 17.7% in 2022, mainly maintained by most of the low-end and mid-end products, such as the A and M series, while several new products such as Samsung S21 FE, S22, A03 and A53 performed well.

The Samsung S22 Ultra is said to be the first choice for the high-end market in Indonesia. This model not only appeals to users upgrading from the S21 series, but also Note users due to its S-Pen feature.

Xiaomi is said to face supply chain issues in late 2021, causing its share to drop significantly.

realme has consolidated its position as an affordable brand with the C31 and Narzo series.

The report noted that as the impact of the epidemic waned, the offline market in Indonesia began to recover, with online channel penetration only increasing by 1% from 17% in the first quarter of 2022.

IT House learned that the penetration rate of 5G smartphones in Indonesia reached 16% in the first quarter of this year, compared with 4% in the first quarter of 2021, and the country’s 5G infrastructure is expected to grow further.

Senior analyst Febriman Abdillah said: “Indonesia’s smartphone market is promising in 2022. OEMs will continue to launch new models, launch cheaper 5G smartphones and drive online channel sales through partnerships with e-commerce players. $150-249 This segment is likely to be the fastest growing smartphone segment with a 35% market share.”