Today, iQIYI announced the launch of a new LOGO on the occasion of its 12th anniversary. The major change in the new LOGO is to remove the original frame. iQIYI said, “This time, iQIYI broke out of the frame, rowing a bloody oars, and raising the sails of youth.” iQIYI chose green as the brand color to express youth The base color is bright, and the green is more bright and full. A more concise and powerful font, more comfortable word spacing; the small dots on the iconic “Q” and “i” are designed with a perfect circle cut. iQIYI is an online video website founded by Gong Yu on April 22, 2010. On May 7, 2013, Baidu acquired the PPS video business and merged with iQIYI. It is now a platform under Baidu. It is reported that in fiscal year 2021, iQIYI’s total revenue reached 30.6 billion yuan, the non-GAAP financial indicators (hereinafter referred to as non-GAAP) operating loss was 3 billion yuan, and the operating loss rate increased from 15% in the same period of the previous year. narrowed to 10%, the lowest point in the past three years. Gong Yu, founder and CEO of iQiyi, said that in 2021, .
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