Nike has introduced a new method of packaging in an effort to cut back on waste caused by traditional shipping boxes. The One Box is an eco-friendly alternative to Nike’s usual method of delivering a shoebox inside of a larger shipping box. “Packaging is sometimes an afterthought,” Rich Hastings, a Nike custom shoebox designer, said. “But what people may not realize is that it can have a huge impact on the environment.” Compared to traditional packaging, the new box offers a 51% reduction in waste for single online orders, regardless of the shoe inside. “We wanted to have an innovative system …