Yu Chengdong’s “stubbornness”: Can Huawei become the world’s first from the mobile phone circle to the automobile circle? -Yu Chengdong, Auto, Wenjie M5 – Fast Technology (Media of Drive Home) – Technology changes the future

It was the first time I drove the AITO M5 off the track, the first time I wore a racing suit, and the first time I was a car critic.

On April 18, in a video interview with car critic Wu Pei, Yu Chengdong talked about a lot of things he has been doing and wanted to do for so many years, as always with his true temperament.

What many people don’t know is that Yu Chengdong is actually a car enthusiast.

As early as 1998, he bought the best-performing five-valve 1.6L Jetta King, and then successively bought the 2.3L Accord, the standard wheelbase BMW 530i, BMW 7 Series, Porsche, etc.

His love for cars is also fully reflected in the first “Hongmeng car”, the AITO M5. Not only the design standards are in line with the million-dollar luxury cars, but also the advantages of Huawei’s ICT technology, the understanding of the intelligent transformation of automobiles, and the deep integration of solutions, trying to promote the real first step of smart cars.

It has become an indisputable fact that technology empowers the automotive industry.

In Yu Chengdong’s view, the current intelligent and connected transformation of automobiles happens to meet the advantages of Huawei’s ICT technology. In the era of automobile intelligence, the intelligence level has become the core competitiveness of automobiles, and this is exactly the advantage of ICT companies.

The three major automobiles have become increasingly standardized and intelligent, and differentiation is the core of competition

In the era of traditional automobiles, when people buy a car, they look at the three major components: engine, transmission, and chassis. This long-standing concept is “deeply ingrained”. However, as the automobile industry upgrades to electrification and intelligence, it is obvious that buying a car only depends on the three major items.

The general trend of carbon peaking, carbon neutrality and high oil prices have led to the rise of various new energy vehicles such as plug-in hybrid, extended-range and pure electric vehicles and gradually become mainstream. The transformation and upgrading of automobile mechanical structure, so that the concept of three major pieces is gradually being diluted.

When a new energy vehicle is placed in front of you, it is difficult to measure it with the standard of a fuel vehicle ten years ago.

In the interview, Yu Chengdong said that the entire automobile industry is currently in an era of change, and the three traditional automobiles are now becoming more and more standardized and are no longer the core elements. At present, intelligent aspects such as battery, motor, electronic control, and power management are the core competitiveness and differentiation core of automobiles.

In October 2020, the General Office of the State Council issued the “New Energy Vehicle Industry Development Plan (2021-2035)”. It is proposed to make major breakthroughs in key technologies such as power batteries, drive motors, and vehicle operating systems, and to improve the safety level in an all-round way.

The “Planning” proposes that by 2025, the average power consumption of new pure electric passenger cars will be reduced to 12.0 kWh/100 kilometers, the sales of new energy vehicles will reach about 20% of the total sales of new cars, and highly autonomous vehicles will be limited. Regional and specific scenario commercial applications.

By 2035, pure electric vehicles will become the mainstream of new sales vehicles, vehicles in the public sector will be fully electrified, fuel cell vehicles will achieve commercial application, and highly autonomous vehicles will achieve large-scale applications, effectively promoting energy conservation and emission reduction levels and social operation efficiency. promote.

“Cars have moved from the machinery industry to electrification, intelligence, and networking, and they just hit the most advantageous place for Huawei.” Yu Chengdong said.

Huawei’s ICT technology advantages have moved from the mobile phone circle to the car circle, enabling the electrification and intelligent transformation of automobiles

In the mobile phone industry, 30 years of ICT technology is one of Huawei’s core competitive advantages, and it is also a moat that other mobile phone manufacturers cannot overcome. Only the communication capability and signal quality of mobile phones should be deeply experienced by those who have used Huawei mobile phones.

In the process of transformation and upgrading of the smart car industry, ICT technology is also the key.

In electric vehicles, playing “electricity” is fundamental. Up to now, Huawei has been playing “electricity” for more than 30 years. With the accumulation of more than 30 years of power electronics technology in the ICT field, Huawei has integrated innovation in the fields of electric drive control, battery safety, and three-electrical fault prediction of electric vehicles. developed a set of its own smart electric solutions.

Among them, Huawei’s DriveONE full-stack power domain solution includes electric drive system, vehicle integrated power supply and battery management system. This system includes core components such as motor, MCU, PDU, OBC, DC/DC, reducer, and AI BMS. Huawei has been deeply involved in the underlying basic technology of power electronics for more than 30 years, and has strong R&D strength and technical background in related product fields, which also makes DriveONE the industry-leading solution.

Huawei has been playing “light” for more than 20 years. It has applied the light technology in the ICT light field to the smart car field, and created a variety of light products such as AR-HUD, seat back display, and smart car lights, changing the way people feel in the car. Visual experience.

Huawei’s exclusive HarmonyOS new-generation smart terminal operating system provides a unified language for the intelligence, interconnection and collaboration of different devices, and brings the HarmonyOS smart cockpit to the car, elevating the application experience of smart cars to a new level high.

Regarding the question of “whether Huawei can translate the successful experience of the mobile phone industry to the automotive field”, Yu Chengdong said frankly that mobile phones and cars have many things in common. First of all, cars are also consumer goods, and experience, quality and brand must be considered very important. elements.

In addition to the three elements of experience, quality and brand,Huawei has also brought a new model to the automotive industry – the “Huawei Smart Choice” cooperation model. By helping car companies “build and sell good cars”, Huawei promotes industry upstream and downstream partners to achieve industrial upgrading and business closed loops.

Superior R&D capabilities are Huawei’s core competitiveness. Upstream of the industry, Huawei has empowered the automotive industry with its strong R&D capabilities and more than 30 years of ICT technology accumulation. Provide car companies with 30+ smart car incremental components and solutions, including HarmonyOS smart cockpit, DriveONE smart electric and other overall solutions, help car companies improve R&D efficiency, and help industry upstream partners to complete industrial upgrades.

In the downstream of the industry, Huawei has leading 2C capabilities and experience. In 10 years, it has built a global high-end technology consumer goods brand, and has formed a mature system in terms of channels, service networks, and user experience.

First, in terms of service networks, Huawei can help car companies improve service networks and improve service efficiency; second, in terms of sales channels, from franchised stores with weak coverage to comprehensive stores with wide coverage, to improve conversion efficiency; third, compared with traditional car 4S In stores, Huawei is more user-centric and can help car companies improve users’ online and offline experience capabilities.

Cross-border integration breaks the inherent barriers of the rim: AITO has taken the first step to success

Through Huawei’s smart selection model, Huawei has reached a cooperation with Xiaokang Celis to jointly empower the AITO brand and realize empowerment in the entire value chain such as product function definition, ID design, software and hardware development, sales channels, and marketing.

At the Huawei Winter Flagship New Product Launch Conference on December 23 last year, Huawei released its first Hongmeng car, the AITO M5, which is positioned as a smart luxury SUV. The battery life can reach 1100km+.

The four-wheel drive flagship version has a total power of 365kW, 0-100km/h acceleration in 4.4 seconds, 4 driving modes, 3 range extension modes, and 2 energy recovery modes are freely adjustable.

On March 5 this year, the launching ceremony of AITO M5 delivery was held simultaneously in Shanghai, Guangzhou, Hangzhou, Chongqing and other cities, and it was announced that it would start delivery in 36 cities and more than 100 user centers.

According to Yu Chengdong, AITO M5 is a medium-sized luxury electric-drive extended-range SUV built in accordance with Huawei’s strict quality and safety protection standards and the Celis team.

“It not only has a long battery life, but also it is very convenient to use electricity and oil. It can run about 1,100 kilometers on a full charge.” Yu Chengdong said that even if he went to the cold areas in the north, Wenjie M5 was not afraid of severe cold. If you choose the fuel priority mode when the fuel car is used, the fuel consumption of the AITO M5 is less than 7 liters per 100 kilometers.

The Huawei HarmonyOS smart cockpit that AITO M5 is equipped with for the first time can continuously upgrade the software through OTA to continuously improve the intelligent experience of the cockpit.

Yu Chengdong admitted that Huawei’s cooperation with Xiaokang Celis is precisely because of the company’s fighting spirit and the solid technical foundation of their Liangjiang Smart Factory.

In the cooperation, Celis leverages its advantages in traditional body design and manufacturing, especially range extenders, while Huawei leverages its own advantages in intelligence and electrification. The two complement each other and combine strengths.

“What we bring to our partners is Huawei’s stringent quality control capabilities.” It is understood that the Liangjiang Smart Factory of Celis is built with Industry 4.0 as the standard, with 1000+ intelligent robots, which can achieve 100% automation of key processes, 24-hour online inspection, and achieve a very high degree of unmanned production. The high-quality production of the world M5 provides a reliable guarantee. At present, the production capacity of AITO M5 has reached 30 units per hour.

According to the latest data released by the Federation of Passenger Transport Associations, in the sales list of high-end new energy SUVs above 200,000 yuan in March, AITO M5 sold 3,045 units, ranking fifth on the list, with a rapid growth momentum.

High standards require Yu Chengdong’s “stubbornness”: Can Huawei be the number one car in the world?

From the mobile phone circle to the automobile circle, Yu Chengdong’s “stubbornness” has not changed at all.

“If I don’t have dreams, I can’t lead you to do a lot of things and do great things. So, my secret is to use strict requirements and high pursuits to lead everyone forward.” In the interview, Yu Chengdong said that my role is to bring Everyone’s enthusiasm has been mobilized, dare to pursue, dare to challenge, dare to pursue the goal and realize it, so many impossible things and goals have finally been realized.

In Yu Chengdong’s concept of leading a team, the word hard work is very important. He bluntly said that he has high requirements for leading a team. For each project, the team must benchmark against the world standard, and must be the world’s first in this field.

“Although sometimes the team may not even be No. 1 in China, but with everyone’s continuous efforts, we will soon become No. 1 in China and No. 1 in the world. In the field of automobiles, we are also I will keep trying to pursue it.”

This is the case with mobile phones, and the same is true with cars.

Yu Chengdong is also very clear about the goals of the AITO brand. Previously, he proposed that the AITO brand will challenge the sales target of 300,000 units in 2022, which will be achieved by relying on the three models of the Wenjie M5 and the new 6-seat large SUV Wenjie M7.

Regarding the question of “how to choose between customers and profits”, Yu Chengdong said: It is better to give up profits, but also to ensure customer experience and satisfaction. Although Huawei also pursues profits, Huawei can’t lose customers. It would rather endure for customers now and make products well. With good products, profits will definitely increase.

Helping car companies “build and sell good cars” is Huawei’s clear vision before entering the automotive circle. Under the general trend of deepening the integration of automobile and ICT technology, Huawei’s deep research and development skills and technological advantages will inevitably accelerate the upgrading of the intelligent automobile industry, break the inherent barriers of the car circle, and redefine the new experience of automobile intelligence.

Today, AITO, empowered by Huawei and Celis, has taken the first step towards success. Yu Chengdong’s goal of “world number one” has a lot of room for imagination.

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