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Reed Hastings, co-CEO of streaming video giant Netflix, said on Tuesday that after years of boycotting ads, Netflix is ​​now “willing to offer lower-priced ad-supported subscription plans”. quite open.”

Hastings, who has long opposed adding ads or other promotions to the platform, said during a pre-recorded earnings call on Tuesday that offering customers a cheaper option is “very reasonable.”

“Those who follow Netflix know that I’ve always been against complex advertising and really like the simplicity of subscriptions,” he said. “As much as I love that, I prefer consumer choice, allowing those who want less The price, consumers who are tolerant of advertising get what they want, which is very reasonable.”

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