Beijing time on April 20th news, Netflix issued a warning that it will crack down on account sharing on a global scale. In the future, if you want to borrow the passwords of family members, friends, or general acquaintances, it may not be so easy.
According to Netflix, more than 30 million households in the US and Canada are estimated to use shared passwords to enter and watch videos. Worldwide, there may be over 100 million households using shared passwords.
In its quarterly shareholder letter, Netflix admitted that it knowingly indulged in out-of-home account sharing because it made users addicted to the service. But now that competition is getting tougher, Netflix wants families who use shared passwords to pay to watch.
Netflix lost 200,000 paid members in the quarter ended March 31, the first loss in more than a decade. Netflix even pessimistically predicted that it would lose 2 million subscribers in the second quarter. Netflix currently has approximately 222 million members worldwide.
Why tolerate account sharing? Netflix co-CEO Reed Hastings has said that because the company is still doing well without taking strong action. Netflix has wanted to build a consumer-friendly image for brands for years, and allowing account sharing helps shape that image. But now the situation has changed, growth has stalled, and the attitude of the company has changed.
At the beginning of the year, Netflix began testing new ways to combat account sharing in Chile, Costa Rica, and Peru. Netflix could expand its crackdown in these countries, charging additional fees to accounts that share passwords outside the home. As for how Netflix will act globally, it has not revealed, it only hints that there may be major changes as soon as 2023.
.
[related_posts_by_tax taxonomies=”post_tag”]
The post Netflix warns of global crackdown on account sharing as growth stalls appeared first on Gamingsym.