IT House reported on May 19 that in July 2021, Xiaomi Technology Co., Ltd. applied for multiple “Lei Jun Super Cup” trademarks. The information shows that,These trademark processes have recently been changed to “Notice of Rejection”.
It is reported that the international classification of these trademarks includes advertising sales, beer beverages, food and so on. However, the status of multiple trademarks “XIAOMI XL”, “XL CUP” and “XIAOMI XL CUP” applied for by the company have been changed to “preliminary announcement”.
IT House learned that Xiaomi previously launched the talk show “Lei Jun invites you to a super cup”. Lei Jun served as the host of the show. The content of the show was in-depth interviews with interesting people in different fields. Lei Jun personally made freshly ground coffee for the guests. Guests included Meng Jinghui and Su Bingtian.
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