If you’re a vegan or eco-conscious consumer, there are plenty of options when you want a burger or chicken nuggets. But there aren’t many plant-based eggs. Sure, you can find powdered substitutes, but a “whole” egg with a runny yolk is a different matter. A startup wants to change that.
Yo! Egg claims to have developed the first plant-based poached and sunny-side-up eggs. Following a limited rollout in its native Israel, the company is bringing its products to the US, starting with a debut at the National Restaurant Association Show later this month. Yo! told TechCrunch it expects to have its eggs in restaurants across the Los Angeles area by the end of the year.
The company’s pitch is similar to that of other plant-based substitutes for animal products. Since its eggs are made from soy, sunflower oil, water and flour, they’re more sustainable to make. With 1 gram of protein, they’re not a one-for-one replacement for chicken eggs in terms of nutritional value, but they also don't have any cholesterol. We'll also note Yo!’s fried and poached eggs are separate products.
The company told TechCrunch it recently secured $5 million in seed funding and that it plans to use that money to scale production and start working on hard-boiled and scrambled egg products. “Our vision is to create the world’s largest egg company, not egg alternative company, and not the largest plant-based egg company, but the largest egg company without using chickens,” Yo! Egg CEO Eran Groner told the outlet.