According to a report by research firm Counterpoint, in the first quarter of 2022, shipments in the US$250-399 segment (approximately RMB 1,500-3,000) in the Chinese smartphone market increased by nearly 10% year-on-year. As can be seen from the report chart, the sales of mobile phones in the $250-399 range increased by about 10%, and the share increased from 16.9% in the same period last year to 25.5%. The sales volume of mobile phones in the US$100-250 range (approximately RMB 500-1500 yuan) was compressed, from 48% in the same period last year to 36.1%, and other grades did not change much. It can be seen that users are gradually shifting from low-end models to mid-end models when choosing mobile phones. According to counterpoint, mobile phone manufacturers in the mid-range price range are very popular among consumers aged 24 and below, and mobile phone manufacturers have noticed this and increased the number of products in this price range to meet the market demand. Analysts say China’s younger generation are more savvy when it comes to buying phones and are more concerned about value for money, often comparing mid-range phones to more advanced models. They go for high-performance CPUs, great cameras, and great designs. According to Counterpoi.
[related_posts_by_tax taxonomies=”post_tag”]
The post 1500-3000 yuan mobile phones are sought after by the Chinese: vivo is far ahead appeared first on Gamingsym.