Molotov is betting more than ever on Mango, its advertising-financed video-on-demand service, while the DTT channels are lacking (TF1 and M6 are no longer broadcast there for free). The platform unveiled a segmentation of Mango into seven thematic and surprise linear channels: it’s like daddy’s TV, the programs are broadcast there at fixed times.
These chains which meet the FAST specifications (Free Ad Supported Televisionin other words ” ad-supported free streaming linear TV channels “) cover a lot of tastes: it goes from series to cinema, through children’s programs, documentaries or novelas. A short Mango chain is also available, .
For the occasion, Molotov has developed a proprietary technology of ” on-demand content linearization intended to facilitate discovery and better integration with user data. This is important, because this data will make it possible to refine the advertising targeting of viewers.
As to why one would want to watch TV on-line rather than on-demand, Molotov explains that ” this type of consumption brings a different experience to users who prefer a proposal rather than spending time searching for content on on-demand offers “. Which is not totally meaningless, besides Netflix got into it a few years ago.
Molotov, which is part of FuboTV, an American video-on-demand platform, is seeking to strengthen its two activities: on the one hand subscriptions for replay and recordings of programs, on the other free admission financed by advertising.
This last part is the subject of all the care: the development of the Mango-type video-on-demand offer and the FAST channels is one of the priorities » of the company for 2022. New channels should appear
Molotov: “Do we want free television tomorrow that becomes pay? »
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