April 16, 2009: Apple had to respond to criticism after Microsoft’s ad, which said that Cupertino does not release decent laptops under $1000. Moreover, in the “Laptop Hunter” ad, Microsoft did not criticize Apple for the design of devices, and all the complaints were centered around the high price.
It came as a response to Apple’s popular “I’m a Mac” ad, which portrayed PCs in a negative light.
Mac’s head of public relations responded in an interview with Bloomberg: “Everyone thinks the Mac is cool. With its great design and cutting-edge software, nothing beats it at any price point, and it’s one thing both Apple and Microsoft can agree on.”
Confrontation between Microsoft and Apple
Microsoft’s ‘Laptop Hunters’ Ad Where Shoppers Go To Stores Looking For Affordable Devices And Don’t Find One Among Products Apple. The economic crisis forced users to look for cheaper computer models and Microsoft tried to prove in its advertising that it is not worth overpaying money solely for the brand.
In addition, Endpoint Technologies Associates published a report by Roger Kay that compared the features and prices of various computers, including Apple.
In addition, Microsoft’s popularity began to decline in the 2000s, and Apple had a streak of success after the release of such popular products as the iPhone and iPod, which attracted new fans.
By May 2010, Apple overtook Microsoft in terms of market capitalization, and then a year later, oil giant ExxonMobil, becoming the most valuable company in the world.
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