Counterpoint: China’s mid-to-high-priced smartphone market share in the first quarter increased by 10% year-on-year, and vivo won the championship

IT House May 17 news, according to Counterpoint Research’s China mobile phone sales tracking report, China’s smartphone market $250-$399 (about 1697 yuan – 2709 yuan, wholesale price) mid-to-high price segment smartphone market share in 2022 The first quarter increased by nearly 10% year-on-year,It accounted for 25.5% of overall sales, a marked increase from the 16.9% share of this price segment two years ago.

Some major smartphone brands in China have taken notice, increasing the number of models in this price segment to meet the growing demand for features in the segment, which is 24-year-old and below, the report said. Especially popular among consumers.

Share of smartphone sales in China by price segment

According to the report, the market shift is driven by:

• 5G continues to grow: Reports show that 5G smartphone sales accounted for 75% of overall sales last year, compared to 42% in 2020.

• Upgrade Cycles: Many consumers are replacing older 4G phones with 5G devices, thus moving up to the $250-$399 price segment.

• Post-pandemic policy: The usefulness of smartphones has increased, especially in areas such as displaying health codes.

• Push from leading OEMs: To minimize the impact of shrinking low-end margins, especially the shortage of 4G SoCs and other mature node components, leading OEMs are working to increase average selling prices (ASPs).

China’s smartphone vendor share in Q1 2022 ($250-$399)

IT House learned that, according to the report, in this price segment, vivo led with a 28.2% share in the first quarter. Among the 145 models in this price segment, vivo’s S12 came out on top, accounting for nearly 9% of total sales. It was followed by the Redmi K40, Honor 60, OPPO A93s and Huawei’s Nova 9.