Oracle Ming-Chi Kuo has once again spoken. Renowned for the reliability of its observations and predictions on trends in the technology sector, the analysis of TF International Securities announcement that Apple will launch a new version of Apple TV in the second half of this year.
According to the analyst, the new model will focus on ” improving the cost structure ” for the group. It would thus be a question of a multimedia box from Apple at a reduced price. Currently, Apple offers theApple TV 4K at a price that starts at 199 € in 32 GB. For 64 GB of storage, it is a price of 219 €.
The latest Apple TV 4K model is 6th generation marketed in May 2021. It is equipped with an A12 Bionic chip. It comes with an evolution of the Siri Remote.
An Apple TV (4K) SE?
For Ming-Chi Kuo, ” Appe’s aggressive strategy of integrating hardware, content and services in a recessionary environment will help close the gap with competitors. It does not, however, venture into technical details and an idea of the price of a cheaper version of the Apple TV 4K.
A potential Apple TV SE or Apple TV 4K SE is suddenly being talked about when Bloomberg recently mentioned the early stages of development of a product combining Apple TV, HomePod speaker, a camera for videoconferencing via a connected television and features for the connected home.
For once … a proposal with such a product would be at a higher price than the current model of Apple TV 4K.
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