Related TVs are “late”, Samsung Display says its QD-OLED panel yield rate has reached 75% – yqqlm

IT House news on April 15th, according to the original plan, Samsung Electronics will show off its QD-OLED TV at the CES2022 exhibition in early January this year, but the TV did not arrive as scheduled. On the contrary, at the exhibition at the time, Sony launched QD-OLED TVs and Dell launched QD-OLED monitors.

Until March of this year, an American website quietly exposed more specific details of Samsung’s QD-OLED TV. Before Samsung’s official announcement, QD-OLED TVs were the first to be launched in the United States, the world’s largest market.

According to BusinessKorea, Samsung Display recently announced that,The company’s QD-OLED panel yield rate has reached 75%, and it emphasizes that it will soon achieve a yield rate of more than 90%.

Samsung Display’s disclosure of its panel production yields is unusual, and the company disclosed the data in an announcement posted on the company’s internal bulletin board. The move appears to be an attempt to appease the company’s employees as the controversy over its QD-OLED panel yield continues. The company praises its employees for their hard work and encourages them to go the extra mile to increase yields to 90 percent or higher in the near future.

In November 2021, Samsung Display began shipping QD-OLED panels from its Asan campus in Chungcheongnam-do. Currently processing 30,000 QD-OLED panels per month, this output can produce about 1 million 55- and 65-inch TVs per year.

Major customers for the company’s QD-OLED displays include Dell, which is also in talks with Asus, Lenovo and HP. Its TV panel customers are Samsung Electronics and Sony.

Sony is expected to launch QD-OLED TVs around June 2022, while Samsung Electronics’ QD-OLED TVs will be launched as early as this month. The move comes after Samsung started accepting pre-orders for QD-OLED TVs through its U.S. subsidiary last month. The factory price of the 55-inch model is $2,199.99 (about 14,035 yuan), and the ex-factory price of the 65-inch model is $2,999.99 (about 19,139 yuan).

Samsung Electronics plans to launch QD-OLED TVs in the US first, followed by Asia (including South Korea) and Europe. Although industry insiders predict that Samsung Electronics will launch its flagship QD-OLED TV in the first half of 2022, QD-OLED TV models were not even mentioned at the Samsung Global Online New TV Showcase held at the end of last month.

Industry watchers speculate that the reason may be that Samsung Display cannot supply the right amount of panels to Samsung Electronics due to low production. They estimate that Samsung Display’s QD-OLED panel yield is 50%.

In addition, some foreign media, including Tech Radar in the United States and Heise in Germany, pointed out thatQD-OLED displays do not display blacks correctly in bright environments, and their color representation is inaccurate due to their unique arrangement of pixels.

For this reason, many industry experts judge that it is too early to recommend products equipped with Samsung Display’s QD-OLED panels. They speculate that it was in this context that Samsung Electronics did not introduce QD-OLED TV models during its online showcase last month.

Under the circumstances, some Samsung Display employees reportedly expressed concerns about the competitiveness of QD-OLED panels. The company apparently disclosed its QD-OLED panel yields to address these concerns.

“Although the company’s announced yield rate is higher than initially known, it is difficult to guarantee profitability due to the low market price of large OLED panels,” an industry source said. The investment, as Samsung Electronics has little interest in increasing the share of QD-OLED TVs in its TV sales, could adversely affect Samsung Display’s profits in the short term.”

IT Home has learned that QD-OLED is the vapor deposition blue OLED+QD color film technology, which is a self-luminous display screen completely using QD (quantum dots), which integrates the advantages of QLED and OLED two display technologies. , has the advantages of low energy consumption, wide color gamut, high brightness, and ultra-wide viewing angle. On the last day of November 2021, Samsung Display (SDC) held a QD-OLED panel shipment ceremony. After more than two years of research and development and trial production, the QD-OLED panel finally achieved mass production.