In the past two years, the “Chicken-eating” game of “PUBG: Battlegrounds” became popular on the domestic network. After the long-term containment of this issue, the number of players continued to decline, and even once became lonely.
In mid-January this year, the game “PUBG Mobile”, which costs 98 yuan, has truly become a free game. All players in the world can “eat chicken” for free, which has brought rebirth to the game.
Recently, Krafton (Blue Hole), the developer of PUBG, released the latest earnings report. The report shows that after the game is free, sales on PC increased by 61% year-on-year, reaching US$82.3 million (about 560 million yuan) in the first quarter. .
Console edition sales rose even more, up 124% from the previous quarter and 274% year over year.The game’s average monthly active users also “nearly tripled” compared to the fourth quarter of 2021.
It can be said that the free strategy is very wise, and timely saved the embarrassing situation of “PUBG Mobile” gradually becoming lonely. Moreover, the free mode of the game is matchmaking, and there is still a charge for ranking.
This has also created a peculiar phenomenon. Because it is free, players can cheat without fear. In the matchmaking competition, “fairy gods” are flying all over the sky, but there are few cheating in the qualifying competition.
Therefore, for players, if they can’t stand cheating and want to play qualifying matches, they will convert into paying users sooner or later.To sum up in one sentence, “PUBG Mobile” seems to be free, but it doesn’t seem to be.
Hashtag: PUBG Mobile
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