Recently, luxury brand Gucci and sports brand Adidas launched a joint umbrella, which is covered with GG letters and clover prints. The price of this umbrella is not cheap, as high as 11,100 yuan. According to the official introduction, this umbrella is inspired by the good memories of the creative director in the 1980s and 1990s, integrating the rich and long history of the two brands and the iconic design language. However, this high-priced umbrella is not waterproof, which aroused heated discussions among netizens: how can such an expensive umbrella be used to block the rain; at least an umbrella was given, and there was no clear grab; when it rained, I had to protect it; yes The artwork is shaped like an umbrella. In fact, Gucci’s official website also has a waterproof version of the joint umbrella, priced at 14,390 yuan, which is 3,290 yuan higher than the non-waterproof version. The current epidemic has promoted the online development of luxury goods. According to the “2021 China Luxury Digitalization Report”, in 2021, the online sales of China’s luxury goods industry will further develop rapidly, increasing by 75% year-on-year to US$24.7 billion (about 167.6 billion yuan). ). .
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