Despite the complicated period that the cryptocurrency market is going through, Stade Toulousain is entering web3 and launching its first collection of NFTs with Arianee technology.
The web3 and in particular the NFTs develop the relationship of the club with its community of supporters by freeing itself from physical borders in particular. This operation is thus aimed at the 10 million fans of Stade Toulousain throughout the world, at rugby lovers but also at all “enthusiastic NFTs”.
A distribution in 2 steps
Initially, 18,754 NFTs (equivalent to the number of seats at the Ernest-Wallon stadium) will be distributed to subscribers, then to all supporters, in an extremely simple way. Thanks to Arianee technology, users will simply have to click on a link or scan a QR code distributed to the community, but also in the stadium on the occasion of the reception of Biarritz Olympique for the last match of the season. regular. They will thus be able to retrieve and collect for free, in their Wallet, the NFT for the 2021-2022 season of Stade Toulousain (Drop de NFT).
In reference to the date the club was created, 1,907 Premium NFTs will then be made available only to owners of one of the 18,754 free NFTs for the season. These Premium NFTs can be obtained in three ways: 15% of them for free, via a draw, 40% sold at a price of 30 euros including tax, 40% sold in cryptocurrency at a price of 0.015 ETH. The remaining 5% are inaccessible because they are reserved for players, partners and club players.
An NFT to reward fans
A true digital collector’s item, the NFT Premium will also give its owner access to exclusive products, experiences and surprises for this end of the season.
Thus, a personalized and nominative scarf will be sent to each owner of NFT Premium. They will also be able to send their messages of support directly to the players through screens in the changing rooms and at the training centre. They will also participate in draws to win unique experiences such as a videoconference with club players, participation in a press conference or the fact of being able to experience a match as close as possible to the field.
Stade Toulousain sees in this first experiment the unique opportunity to create the supporter experiences of tomorrow and to affirm its ambition for the future of the institution and its economic model.
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