IT House reported on May 10 that recently, Wanda Film Co., Ltd. was fined 10,000 yuan by the Chaoyang District Market Supervision and Administration Bureau of Beijing for violating the Advertising Law. The illegal fact is: the parties advertised to JD PLUS (members) from February 10 to 15 that they could receive free “rights packages” including Wanda Movies Supreme Rights Card and movie viewing rights coupons starting from 29.9 yuan.
However, when consumers use “equity coupons” to buy movie tickets on the party’s mobile app: on the one hand, the above “equity coupons” are mixed with other “coupons”; on the other hand, when consumers buy some movie tickets, they use “equity coupons” (“Coupons”) more expensive than not using them.
The parties did not clearly explain the use of “equity coupons” in relevant advertisements and descriptions.
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