By Dan Lyons He comes to The Arena Group from USA Today Sports Media Group. View the original article to see embedded media. Chris Pirrone will join Sports Illustrated and The Arena Group in the newly-created role of senior vice president/general manager of sports, the company announced on Thursday. Pirrone comes from USA Today Sports Media Group, where he served as general manager, bringing with him a background in advertising, ad tech, and law. “Chris Pirrone is a welcome addition with a phenomenal track record at USA Today Sports Media including sixfold audience growth, constant revenue inn…