Under the catalysis of the epidemic at home, with the blessing of Internet celebrity traffic, seller research and fitness live broadcast also collided with different sparks. Following the introduction of the parent-child health activity guide by Zheshang Securities Research Institute, the live broadcast of Southwest Securities Research Institute’s Anti-epidemic Fitness Week has also been successfully released. Similar to the live broadcast of Liu Genghong, the new top streamer, the Southwest Research Institute also invited two fitness coaches to give training and explanations in this fitness week live broadcast. The live broadcast content involves cardiopulmonary function training, body shaping, parent-child exercise, etc. At the beginning of the first live broadcast on May 9, the number of viewers in the live broadcast room exceeded 1,500, and once exceeded 3,800. Judging from the interactive messages in the comment area, the audience’s enthusiasm for participation was not low. The reporter noticed that during this process, Pang Linlin, director of the Southwest Securities Research Institute, also “airborne” in the live broadcast room, and participated in the “cloud” fitness, and various industry analysts of the research institute were also in place one after another. Over the past year, the impact of home quarantine due to the epidemic has been superimposed, ranging from grabbing food strategies to running errands to deliver food, from inviting takeaway guys to participate in teleconferences to fitness live broadcasts, the service competition of seller research has been staged in turn under the offensive of “you sing and let me appear”. , each with its own unique tricks.
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