By Paolo Sandoval In a world of branding and marketing, it’s easy to get disillusioned by the empty promises companies and retailers like to make. Is that jacket really rugged? How is sustainability being measured? And what the hell does “heritage” mean? There’s not quite a consensus on what the tossed-around term is, so we thought we’d define it ourselves. We decided that any brand over (approximately) 40 years old who prioritizes quality construction and produces undeniably good product fits the bill. And why 40 years? Mostly so we could include the likes of The North Face and Tommy Hilfiger…