This month of June is not lacking in conferences but we must admit that the absence of E3 this year makes us a little weird (not that we are inconsolable, eh). The event organized by the Entertainment Software Association should return next year if we are to believe the words of its CEO Stanley Pierre Louis interviewed by the washington post.
It’s time to relaunch the debate on the relevance of E3 these days
Pierre-Louis announces that E3 will return next year still in a hybrid form with a physical living room but also an online presence. Inevitably, the journalist Nathan Grayson evokes Geoff Keighley and his Summer Game Fest which seem to have succeeded in federating the publishers to organize a minimum of the whole.
Unsurprisingly, the boss of the ESA does not see such a big threat there, arguing that the strength of his event is his ability to be able to play on both counts between physical and online. A position that quickly forgets that the ESA cannot really boast about its work on this point given its lack of experience in very large-scale exhibitions.
Indeed, E3 has only been open to the general public since 2016, and still with a very limited number of places (around 15,000 people per year). We are therefore still very far from the comparison with gamescom, the Tokyo Game Show, the Paris Games Week or the Brazil Game Show. And that’s without counting on publishers less motivated with the ESA like PlayStation for example.
In short, we are being made great promises for the moment but let’s wait to see what the situation will be next year when we have to move on to something more concrete.
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