Hengchi 5’s abacus at Evergrande is so refined! – Evergrande, Hengchi Automobile, Evergrande Automobile – Fast Technology (the media of Drive Home) – Technology changes the future

It was reported on May 6 that Evergrande Automobile attracted the attention of many consumers in April. The appearance of Hengchi 5 also made more consumers know that Evergrande has started to build cars again, and according to Evergrande’s plan , Hengchi 5 is expected to be officially launched in June this year, and delivery is expected to begin at the end of this year.

Such a quick action made consumers passively aware of the brand of Evergrande before they started to react. However, there is another thing about Evergrande Auto that has been fermented on the Internet, that is, Evergrande has begun to recruit agents extensively, preparing to enter the offline market.

Let’s take a look at the Hengchi 5 first. The two officially announced Hengchi 5s are all test vehicles, but there is a high probability that the appearance will not be changed. It can be seen that the appearance of the Hengchi 5 is similar to that of the Nezha U PRO. Both of them use headlights with an inverted “L” design, and they also use the closed front of the electric vehicle. grille.

Viewed from the front of the whole vehicle, it is in line with the concept of electric vehicle building, and Hengchi 5 has also designed an inline line in the middle of the closed front grille. The logo design of the golden lion also makes Hengchi 5 full of other features. A taste. But these design combinations also make the front of the car have a more obvious sense of hierarchy.

The design of the rear of the Hengchi 5 is not as layered as the front, but has a strong contrast, and the rear design is slightly bloated. And the blue color scheme on the rear of the car does reduce the appearance of the car, but after all, personal aesthetics are different, so the appearance of this Hengchi 5 is also a matter of opinion.

However, Hengchi 5 still has some advantages in the details of the rear of the car. It adopts a taillight design that echoes the headlight group of the car. Although it does not apply through-type taillights, it also adopts the popular through-type chrome strip. The design can also stretch the rear of the car to enhance the visual effect of the vehicle. At the same time, Hengchi 5 also applies the logo of Evergrande and its own logo under the tail to increase the recognition of the vehicle.

However, although the recognition has increased, how many consumers will choose this car? And if you are benchmarking against emerging car companies, can you beat “Wei Xiaoli”?

The interior of the Hengchi 5 makes people wonder how to express their thoughts after reading it. Hengchi 5 may want to use the popular through-type LED central control screen, but it wants to be different from the current triple screen design, so it will be designed into a large and a small screen, and the three screens are mixed with each other, making the car The cleanliness of the interior has decreased.

And the multimedia screen located in the co-pilot feels as if it was plugged in, which is not beautiful enough. Let’s take a look at the interior as a whole. The interior of the Hengchi 5 is a little complicated. The position of the center armrest has a bit of Mercedes-Benz in it, and there is no gear position at the center armrest. The way of shifting has become a bogie, which makes the vehicle seem to pay homage to Mercedes-Benz.

However, Hengchi 5 also retains all the vehicle start buttons that are not reserved for electric vehicles. From this point of view, Hengchi 5 also has something worthy of praise. After all, most new energy vehicles can go in gear now, without an ignition switch, it always makes people feel a little strange.

In fact, it is not difficult to build a “one” car. The difficulty is to achieve mass production and complete all-round verification of the supply chain, production line and car quality. For Evergrande, the production line and supply chain can be A perfect solution, but for the problem of car sales, Evergrande seems to be a little stretched.

The debut of Hengchi 5 is not over yet. Evergrande Motors has begun to issue investment announcements to the society, announcing that the previous 15 cities are recruiting city agents, not direct sales. In other words, Evergrande does not want to sell through direct sales. Like traditional cars, it recruits urban agents to sell, which will greatly reduce the capital required by Evergrande. After all, most of the costs need to be City agents are responsible.

For car companies, doing so will relieve a lot of financial pressure, but for investors, it will undoubtedly be a last-ditch battle. Evergrande Auto is just about to enter the market, and its brand effect and social influence are not enough to achieve a certain height, so for agents, this is undoubtedly a preparation for a long-term battle.

And if you want to become an agent, there is also a very rigid requirement that you must be registered with the national industry and commerce management agency, have independent legal personality and legal business credentials, and have a registered capital of not less than 5 million yuan. Once the news spread, it was also jokingly called by netizens: If you want to sell a car, you must first have 5 million.

After all, it can only be a game of capital. There is an interesting point here. On the day of the opening of the Hengchi experience store, a group of Evergrande debtors came to defend their rights. After that, multiple security guards were set up inside and outside the store, and many police officers were present. For Evergrande to adopt such a method, it should only want to pay off its own accounts as soon as possible.

Summary: Today, Evergrande has expanded a lot of business, and even started to enter the new energy vehicle market. It may be that Evergrande has made sufficient preparations to enter the new energy vehicle market, or it may be that Evergrande has also taken a fancy to new energy. The car market is a big piece of cake, but after the official sale of Evergrande, we still don’t know whether the sales will rise or the sales will plummet, so at present we can only appreciate the Hengchi 5.

But looking back at Evergrande’s paving policy, it may be that Evergrande chooses the policy of focusing on new energy vehicles and supplementing real estate, but the quality of the Hengchi 5 car will still be evaluated after it is listed.

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