Less than a year after its launch in the United States, Facebook will close its podcast platform. In the coming days, creators will no longer be able to upload podcasts. The complete closure of the platform should take place on June 3.
It is more generally a real change of direction for Facebook – in the bosom of Meta – which goes beyond the case of podcasts and the dedicated hub with consequences for several audio experiences, such as the end of the Soundbites format for short extracts sound.
Live Audio Rooms won’t disappear, however, but they will be integrated – not to say diluted – into Facebook Live. Obviously, the expected results have not been achieved.
Facebook loses interest in audio-first
” After a year of learning and iterating on audio experiences, we decided to simplify our suite of audio tools on Facebook “, said a spokesperson for Meta (The Verge).
He adds : ” We’re constantly evaluating the features we offer to focus on the most meaningful experiences. “
Faced with (too) strong competition, audio is no longer a priority, unlike Reels, for example, with a short video format. And then there is also the metaverse which captures all of Meta’s attention…
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