Recently, the WeChat video account for the first time prepared a live broadcast of the Good Things Festival for the 618 event to motivate live video traffic. It is reported that the incentives of the WeChat video account are divided into four parts, which motivate merchants to live broadcast from the dimensions of booking, selling goods, and planting grass. First of all, merchants and experts publish high-quality grass-growing videos with the theme of 618, and they can participate in related activities. Accounts ranked high in the activities can receive additional traffic rewards. Through planting videos and other methods, the more fans who are guided to make an appointment into the live broadcast room, the more traffic rewards the merchant can get; and if the conversion rate is high enough, they can get additional public domain traffic rewards. After the traffic drainage is completed, in a single live broadcast, as long as the merchant completes the specified sales amount target, they can obtain the traffic reward of the corresponding gear. The reward will be issued to the merchant in the form of traffic coupons after the live broadcast. Finally, during the event, businesses with outstanding performance will be recommended by the red dot on the discovery page, and are expected to be displayed at the core recommendation position of the main venue of the event, and will receive benefits such as live streaming support and atmosphere creation. .
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