Makeup usage has been linked to both low and high self-esteem in previous research. While women with low self-esteem may use it to cover up insecurities, women with high self-esteem may use it to attract attention. A study published in PLOS One explores the relationship between makeup usage and self-esteem further. Women generally spend a lot of time on their appearances between makeup, hair, and clothing. This is partially due to the pressure society puts on women’s appearances. Attractiveness is an emphasized and valued quality in women and being attractive is linked to higher self-esteem. R…